A spike in bold female recruits in AZNA Dance's Fall 2017 Performance Team inspired the Bloom Team concept. I wanted to showcase strength as well as femininity.
AZNA team logo designed for Bloom Team, featuring a vintage-style rose, done with Photoshop.
Performance Team Uniform
Black long sleeves with the AZNA letters down one arm and the rose logo on the back. These were given to every performer.
Concept Video + Photoshoot
Set to Rich Chigga's 'Glow Like Dat' and filmed at Mekong Plaza in Mesa, AZ. Shot within a 30-minute window after closing time. Production, video direction, art direction and storyboarding by me and Adrianne Mallari.
Photography, filming and editing by Jeromie Devera.